Data is everything.... - ABRA c/o ANALOG / DIGITAL produzierten den 'This Is The New Sandisk' Film für SANDISK

'Sandisk drives work hard to safeguard your content, so you don’t have to.' - Der neue Look von SANDISK zählt wohl zu den frischesten und mutigsten Rebrandings der letzten Jahre. ABRA Network steckt hinter dem neuen und beeindruckenden Video, das Dir und der ganzen Welt das neue Logo präsentiert.

"Inspired by the voice over script provided by ELA agency and the 2D motion toolkit from Daisy Chain Studio, ABRA created a dynamic video that explores the idea of a world made of data." ANALOG / DIGITAL.

Verantwortlich bei der beauftragenden Werbeagentur ELA Advertising waren ECD: @stephenwitha_p_h sowie ACD Copy: @meganhenricks.jpg, im Rebrand Team zu nennen : @jordykuster @meganhenricks.jpg @stephenwitha_p_h @leahbears Marla Steinwald.

"Throughout this year I worked on the new @sandisk brand with such along a team of great creatives and people at ELA Advertising. From conceptualization to the new mark + to their new visual system, we crafted this rebrand from scratch and I’m super proud of how we made it. Shout out to the Sandisk team who believed in our vision on this. More to come in the next months, stay tuned." Jordy Kruster, Designer.

Motion Toolkit : @daisy_chain_studio, Daisy Chain Team: @ewan_leslie_ @butt_studio @connor___campbell @happyverity und Logo Sound Design: @offgridteam.