CUPRA BORN. A new Impulse. For a new Generation. Schön. Kraftvoll. 100% elektrisch. GoSee Member MATTHEW JONES fotografierte für die spanische Performance-Marke CUPRA und die Agenturen Catorce 14 und &Rosas das Projekt 'The Impulse of a Generation'.
“Over the course of four shoot days in Barcelona in late 2021, the creative set out to explore the impulse of a new generation for Cupra’s first all-electric vehicle for the campaign, while making the brand’s image and aesthetic stand out in today’s automotive advertising landscape. Working closely with professional dancers and a lead choreographer, our campaign motifs were created in the studio over the course of two days of rehearsal in preparation for the final presentation on location. While plenty of assets were generated for two separate agencies for digital and OOH use, the images below are a smaller selection of my own personal favorites and portfolio cuts,” so Matthew zu GoSee.
Mehr gibt es via matthewjonesphoto.com
