The IX International Advertising Festival White Square, Belarus, one of the largest advertising events in Eastern Europe, presents its latest campaign for you on GoSee, for which it sent six advertisers into the boxing ring... The idea and realization of the campaign were in the hands of AIDA Pioneer Branding & Creative. Behind the camera stood photographer duo KANAPLEV + LEYDIK from Minsk, and the Video produzierte Andrey Levkovich. The festival takes place from 27 – 29 April, 2017.
'Creativity Wins' – is the tagline of IX White Square. The idea of the campaign is to show advertisers in the images of fighters at the moment of their victory. After all, advertising is a battle, an everyday fight for ideas and their realization, for tenders and festival awards. White Square goes further and calls to the victory of creativity in all spheres of life.
Recognized experts of advertising and communications industry, holders of prestigious international awards, White Square Jury members have become the faces of the campaign. They are Andrey Logvin, Creative Director of BORSCH Studio, Russia; Vitaliy Bykov, CEO, co-founder of Red Keds, Russia; Dmitry Apolenis, Creative Director at AIDA Pioneer, Belarus; Lola Tehver, Director of Estonian Association of Marketing and Communications Agencies, Estonia; Vladimir Kobets, Creative Director of digital-centric agency AdPro, Ukraine; Marko Edfelt, CEO, Partner at Satumaa Family Business, Finland.
White Square is most ambitious and dynamically developing creative festival in Eastern Europe. In the year 2016, the representative of the global index The Gunn Report visited White Square and noted a high organization level, professionalism of jurors and high level of entries, and called White Square one of the major festivals of Eastern Europe. Call for entries for 9th White Square is now open on the official website of the Festival adfest.by. Deadline is on 7 April, 2017. There are five contests at the festival: CREATIVITY, BRANDING, MARKETING, DIGITAL, SOCIAL ADVERTISING.
ABOUT : International Advertising and Marketing Festival White Square is the festival of creativity, one of the major events in the marketing and advertising industry of Eastern Europe, annually held in Belarus. In Minsk on 27-29 April, it will be held for the ninth time. The Festival is organized by the Association of Communications and Marketing Agencies of Belarus (ACMA), the Directorate of the Festival is Communications Agency “Belaya Karona”. White Square is included in creativity ratings of the Association of Communication and Marketing Agencies of Belarus, All-Ukrainian Advertising Coalition, Association of Communication Agencies of Russia in all segments, creativity rating of Central Asian countries and Azerbaijan.