For the relaunch of Tortmann, Claudia Gödke photographed a colorful new visual world for the brand’s organic baking mixes. Rather than focusing on classic product shots, the campaign captures what baking is ultimately all about: enjoying food, eating together and sharing – spontaneous, lively and seriously appetizing.
Tortmann aims to bring café-quality taste into the home, combining high-quality organic ingredients with easy preparation. The range includes Carrot Cake, Matcha Cookies, vegan and gluten-free Raspberry Lemon Cake, Strawberry Cookies and Tropical Blondies.
The redesign and packaging were created by Art Director Crystelle Bedhard: “The brief called for a more premium and unapologetically playful identity, combining a retro Scandi-pop aesthetic with bold geometric shapes and vibrant colors.” Claudia Gödke translates the brand’s new look into equally vibrant lifestyle photography: cakes, cookies, fruit and friends meet bold colors, direct light and a deliberately imperfect aesthetic. The images feel more like snapshots from a particularly good afternoon spent with friends.
Photographer Claudia Gödke is represented by the agency STILLSTARS, Munich.
STILLSTARS is a pure still life agency with a carefully chosen portfolio of top still life photographers & stylists. We offer a wide range of stilllife photographical expressions to international clients. There is a STILLSTARS photographer for every kind of job.
Our clients are out of every branch like : beauty, fashion & accessories, jewellery, interior, food, tablewear, liquids, technique, architecture & landscapes up to automotive and industry. Each photographer represented by STILLSTARS has his own visual creative expression combined with technical perfection. The shootings of our clients are handled with utmost care. It is always a collaboration between clients expectations and creative visions of the photographer and his team. STILLSTARS is a full representation service for still life photographers in terms of marketing activities, client acquisitions, production handling, contract service, budgeting and invoicehandling. With STILLSTARS PRODUCTION we care about all aspects of shooting handling including, organization, castings of locations/models, team artbuying as well as schedule and budget controlling. Always in focus that the production runs smoothly for all team members.
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