Meet Lilli Langenheim, Senior Art Director DDB Berlin, as a GoSeeAWARDS juror this year at UPDATE in Berlin. The multiple award-winning creative is in charge of art direction, conception, shoots and post production for Volkswagen, Pink Ribbon Germany, AEG, Electrolux, Deutsche Telekom, Partypoker, or Immowelt.
The native of Berlin recently made a big splash with the campaign “Check it before it’s removed” for PINK RIBBON. In Cannes, it won 12 Lions making it the most successful German campaign.
Background: PINK RIBBON Deutschland wishes to raise awareness for the topic of breast cancer and encourage women to have their breasts checked regularly. Together with DDB BERLIN, PINK RIBBON called for women to participate on International Women's Day. The campaign photos were supposed to be shared on Facebook and Instagram. “We used the strict censorship rules of Facebook and Instagram to do something good for once. Because the more the posts are shared and the more they are removed from social media, the stronger the message is supported and spread: Check your breasts. Now! Because early diagnosis of breast cancer is important for all women!”, Lilli Langenheim, Art Director at the creative agency DDB Berlin, explains. And the social networks could hardly censor the photos and delete them fast enough. Check it before it’s removed!... It was a quick success: Check it out before it’s removed!
On GoSee, we present further projects realized by her, and more is available under http://lilli-langenheim.com or from her in person at UPDATE16 in Berlin.
I am a Freelance Creative Director based in Berlin.
I grew up in Berlin Kreuzberg, back in the days when you still added the West in front of Germany and discovered my love for photography early on through my father, who was a documentary photographer. After spending a year in London, trying to get rid of my German accent, I studied graphic design at the Lette Verein in Berlin. My first working experience was at the Estudio Mariscal in Barcelona, where the film I worked on ended up with an Oscar nomination. And I ate a lote of Serrano ham.
Back in Berlin I started working at Jung von Matt/Spree before becoming an Art Director at DDB Berlin. I stayed there for 9 years and worked my way up to become a Creative Director leading an amazing international team. During this time I was part of a work exchange program with DDB New York and took a sabbatical to backpack through Latin America.
I was never member of any club until I was elected to be a member of the Art Directors Club Germany.
Awards
14 Cannes Lions:
2 x Gold, 4 x Silver, 8 x Bronze
Eurobest:
1 Grand Prix, 12 x Gold, 6 x Silver,
3 x Bronze
D&AD: 2 x Graphite + 1 Wood Pencil
LIA: 1 x Gold, 2 x Silver, 2 x Bronze
Epica: 6 x Gold
New York Festival:
2 x Gold, 2 x Silver, 3 x Bronze
One Show:
Grand Prix, 2 x Gold, 2 x Silver
CLIO: 1 x Gold, 1 x Silver
Webby Awards: 4 x Winner
AME Awards: 4 x Gold, 1 x Platin
ADC Germany: Grand Prix,
6 x Gold, 5 x Silver, 3 x Bronze
ADC Junior of the Year 2013
added the West in front of Germany and discovered my love for photography early on through my father, who was a documentary photographer. After spending a year in London, trying to get rid of my German accent, I studied graphic design at the Lette Verein in Berlin. My first working experience was at the Estudio Mariscal in Barcelona, where the film I worked on ended up with an Oscar nomination. And I ate a lote of Serrano ham.
Back in Berlin I started working at Jung von Matt/Spree before becoming an Art Director at DDB Berlin. I stayed there for 9 years and worked my way up to become a Creative Director leading an amazing international team. During this time I was part of a work exchange program with DDB New York and took a sabbatical to backpack through Latin America.
I was never member of any club until I was elected to be a member of the Art Directors Club Germany.
GoSee : lilli-langenheim.com
