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‘CALIFORN-IR – A dystopian road trip through California’ photographed in the 550 nm infrared wavelength - a personal project by Simon PUSCHMANN c/o UPFRONT for you on GoSee.News
AVAILABLE FOR SYNDICATION · 11.12.2022

‘CALIFORN-IR – A dystopian road trip through California’ photographed in the 550 nm infrared wavelength - a personal project by Simon PUSCHMANN c/o UPFRONT for you on GoSee.News

Here on GoSee.News, we bring you a very special personal project by Simon PUSCHMANN c/o UPFRONT : ‘CALIFORN-IR – a dystopian road trip through California photographed in the 550 nm infrared wavelength’.

UPFRONT : “The Dream Factory, land of counterculture & innovation. There is no other landscape in the US that has shaped so many generations of mass culture quite like California. In his new series CALIFORN-IR, Simon Puschmann devotes his craft to infrared photography and shows viewers an exciting, and at the same time, disruptive perspective of contemporary Cali. 45 works were created in 2022 with a converted Sony Alpha 7 R III at 550nm, which enables photographers to capture light beyond the spectrum visible for humans.

Chlorophyll is a pigment produced by plants, algae and other organisms which engage in photosynthesis, reflecting electromagnetic waves in the spectrum perceived by the human eye as the color green. But under conditions of infrared photography, it is either transparent – an observation first published by Robert Williams Wood in 1919 – or you can assign one of the seven spectral colors in post-processing.”

The virtual gallery with all 45 works are also available online via the link below. Post production was in the hands of Harvest Digital Agriculture.

GoSee upfront.de & www.californ-ir.xyz

Credits

DOP
Stefan Hegenberg
Client
BUGATTI
Production
Tim Michel, Sonda Productions
Usage
A dystopian road trip through California photographed in 550 nm infrared.Chiron Pur Sport - Super 8 Version

About UPFRONT Photo & Film GmbH

Ever since its founding in 1998 by Frank Küppers, UPFRONT has lived out photography all the way - as agents and one-stop production house. Which means: we know the industry, we know the artists, we know where and how they match.

This adds up to: Better deals, better results. For everybody.

UPFRONT is proud to have developed a roster of unique talent over the years. We all love a good commission, but it’s really more than that: Artist management means supporting individual and sustainable growth. A wide creative range and a positive, personal work environment is what we get out of it.

What you get out of it? Amazing photos. Captivating films. Without the hassle. Across all media, agile and fresh. By a truly passionate and down-to-earth team, dedicated to full transparency. Team spirit and a respectful treatment of everybody involved are the basis of every project we approach.

www.upfront.de

GoSee : upfront.de

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