#mehrAchtung (=#moreAttention) raises awareness of respectful interaction in road traffic - because it is often our own behavior and inner attitude that determine how safe we are on the road - whether on foot, by bike, on an e-scooter or in a car.
For a BMDV campaign under the motto #MehrAchtung! on German roads, Always Everything cast three models via Brüderchen & Schwesterchen. “Fletcher, Fabio and Kludi c/o B&S can be seen in the expressive motifs by photographer Lars Borges c/o Emeis Deubel and are sure to catch the eye.” Brüderchen & Schwesterchen, casting agency.
There are still more than two million accidents on Germany's roads every year. In many cases, the damage is only to property. But in around 300,000 cases, people are injured or killed. In 2022 alone, 2,776 people lost their lives in road traffic accidents. This is where the Federal Ministry for Digital and Transport Affairs (BMDV), the German Road Safety Council (DVR) and a broad alliance of partners come in with the new #mehrAchtung initiative.
GoSee : mehrachtung.de
