I want to be a … – Roberto BRUNDO c/o ROCKENFELLER & GÖBELS was responsible for art direction and photography for the EA SPORTS x BERLIN BRAVES cooperation presented here with photos and a film. The BERLIN BRAVES is a Berlin sports club with teams in running and basketball.
EA SPORTS Madden NFL 22 teamed up with the BERLIN BRAVES community to develop an exclusive in-game collection which represents both its values and the German capital. The short film is about finding inspiration in your community. We follow Shiloh, an athletic teenager on the threshold of adulthood, while he searches for inspiration in the big multicultural city – and finds his place in life among the Berlin Braves : This video celebrates togetherness and the global in-game feature of the Berlin Braves in EA SPORTS Madden NFL 22.
“We’re thrilled to announce an exclusive collaboration with EA Sports for Madden NFL 22. It’s a wild project that’s been in the works for close to a year and was released in-game on 25 February. Off-screen, we designed a capsule collection to represent our values and the city of Berlin. It’s our way to show love to all the European players that are chasing their dreams. We hope this partnership helps spread our love for football across the world, using fashion and gaming as a gateway for more young people to step onto the field.” BERLIN BRAVES.
GoSee : fotografenagentur.de
CREDITS
Client: EA Sports
Photography & Art Direction: Roberto Brundo
Concept: Roberto Brundo, Hannah Schwaiger
Director: Hannah Schwaiger
Producer: Stephan Bernardes
Executive Producer: Joey Elgersma
Production Coordination: Roberto Brundo
Assistant Art Director and Assistant Producer: Sandro Stumpf
