“If you connect things the smart way, NOTHING will separate you from success.” Peter Rigaud c/o SHOTVIEW A.M. photographed Christopher Mennekes and his famous connector for the HypoVereinsbank x Mennekes corporate campaign. The smart set design for the campaign motifs was in the hands of Kathleen c/o BASICS.BERLIN.
The mobility transition is about to enter the hottest phase: from 2035, no new cars that are built with a combustion engine and emit carbon dioxide will be permitted in the EU. Then, if all goes according to plan, millions of EVs will be whizzing silently up and down roads between Brussels, Bucharest, and Barcelona. And millions of these battery-powered vehicles are going to need to juice up at a charging station, column or wallbox – that has green power.
The connector, used umpteen millions of times for the charging sockets of electric vehicles, was designed and manufactured in accordance with the requirements of international standard IEC 62196 and is categorized as part of the Type 2 charging system. Politicians, the EU and industry experts have long since dubbed the robust blue and black plastic plug the ‘Menneke connector’ or simply ‘Mennekes’. The engineers from the medium-sized company MENNEKES came up with the design – and they nailed it.
Brussels has meanwhile declared the Type 2 connectors, manufactured in Germany’s southern Sauerland region, standard for the EU-wide charging infrastructure – making MENNEKES one of the most important drivers of the global mobility transition.
Reason enough for a HYPOVEREINSBANK x MENNEKES corporate campaign!
Ava Pivot photographed ‘The Time Machine’ for MIRROR MIRROR Magazine – with hair & makeup by Gabrielle THEURER c/o BASICS.BERLIN.
Ava Pivot photographed ‘The Ornamentalist’ for MIRROR MIRROR Magazine – with hair & makeup by Gabrielle THEURER c/o BASICS.BERLIN.
