If you need a reason… – Dutch bicycle manufacturer VanMoof, founded in 2009, succeeded in selling 150K e-bikes already within the first ten years of business. Currently, the e-bike pros are presenting the models S5 and A5 against a Berlin backdrop.
The spot presented on GoSee.NEWS was produced by Instant Waves Media with DOP Carles F. Gali. On set for hair & makeup was MBY c/o BASICS.BERLIN. “Mby sees beauty in the minute details and draws inspiration from her country of origin, Madagascar; from the elegance of women in Paris – a city she lived in for many years; or even the alternative lifestyle of the vibrant city of Berlin – the city she lives in today.” basics.berlin tells GoSee.
The company VanMoof was founded in 2009 in Amsterdam by the brothers Ties and Taco Carlier, and became specialized in city bikes. VanMoof is meanwhile represented in 40 countries and has flagship stores to show for in Amsterdam, Taipei, Bangkok, New York, San Francisco, London, Paris, Tokyo, and Berlin. The e-bikes are only sold directly, either in brand stores or online.
“Do you want to be the first on your block to try out the VanMoof S5 & A5? Then book your test drive today – or buy one now and take advantage of the introductory price of 2,498€.” says VAN MOOF.
The Dutch bicycle manufacturer has already received the Eurobike Award (2009), the Dutch Design Award as well as the Red Dot Design Award. Launched in 2020, the Generation S3 and X3 received the ‘Best of the Best’ award at the Red Dot Design Awards ceremony that same year.
VAN MOOF : “Car-dominated cities must become cleaner and more environmentally balanced living spaces as the population of urban areas increases. Public and political pressure demanding that our cities are rebuilt to enable a more sustainable mobility structure is growing every day. In all corners of the globe, streets are being turned into bike lanes. In countries like France, the United States, the Netherlands, and Germany, among many others, people are demanding that we make our cities greener, more sustainable and intelligent.”
So book your test drive now on the website – and who knows? Perhaps your ride to work will be the best part of your day from now on !
‘It’s Love’ is the title of BARBARA magazine #63 – with a costume by set designer Peter KLARE c/o BASICS BERLIN, photo: Sonja Müller.
