For SZ MAGAZINE, photographer Jonas Unger c/o BIRD PRODUCTION portrayed Italian star designer Pierpaolo Piccioli, newly appointed as Creative Director of Balenciaga.
The cover shows Piccioli relaxed and approachable against a Paris backdrop – an image that captures exactly what makes him so distinctive in the industry: a rare combination of conviction, sensitivity and accessibility.
Under the title “Charmeoffensive”, the interview (conducted by Tanja Rest and Silke Wichert) focuses on a designer who consciously strikes a different tone in an industry often driven by ego. Piccioli speaks about his unusually warm reputation, about questions of quality in luxury fashion, and about how fashion today can be more than just surface – a means of conveying attitude and hope.
Further celebrity portraits by Jonas Unger c/o BIRD PRODUCTION.
