TOMMY HILFIGER Equestrian offers fans of the brand a selection of products in sporty styles, including a series of premium riding breeches, jackets and show shirts for competitions or daily training for beginner and professional riders. Kyle Weeks photographed the campaign and was also responsible for the spot presented here as director.
Art direction was taken care of by Basile Theet, Senior Art Director Global at Tommy Hilfiger, and Rosie Ashley-Lahiff. Production was in the hands of BAKER & CO with international Producer Monique Van Klaren : “This was such a great team effort including horse castings, stable scouting, finding amazing riding talent, working with such horsy pro’s in the local team, last minute flight bans, a photographer and DOP who delivered above and beyond on a sizzling hot day, while remote viewing from 5AM in the freezing cold. It was great to be part of the launch of the brand new Tommy Equestrian line. Working closely with my fellow queen of flexibility, amazing Art Director Rosie, and indescribably talented and professional talent booker Igor.
Thank you all and especially @tommyhilfiger and @barneyandbaxtersports for trusting us with this project.”
Barney & Baxter AG is the official Tommy Hilfiger® license partner for equestrian sport and for design, production, delivery, manufacturing, marketing and sale of Tommy Hilfiger equestrian sport products in Europe and the Middle East. Barney & Baxter develops online and offline markets for sportswear and lifestyle fashion and brands – and connects them with business partners and consumers : Modular. Holistic. Integrated. Reliable Partners. The company headquarters is in Thalwil near Zurich, Switzerland.
GoSee : tommy-equestrian.com & bakerandco.tv
CREDITS TOMMY HILFIGER EQUESTRIAN
Photographer/Director: Kyle Weeks
Art Direction: Basile Theet & Rosie Ashley-Lahiff
International Producer: Monique Van Klaren
Make-up Artist: Kelly Paitaki
Hairstylist: Alet Viljoen
Photo and film Production: Baker & Co
Location: Cape Town, South Africa
MacKintosh c/o Shotview photographed in Cape Town for the DOCUMENT JOURNAL. Responsible for a smooth shoot were the production experts from BAKER & CO. Hair & make-up : Alet Viljoen.
The Document Journal is an independent culture, art and fashion magazine which was founded in 2012 in New York. It appears every two years in spring and fall, is printed in book form and sold worldwide. GoSee : bakerandco.tv
