Jung von Matt realized the campaign titled "In their element on any terrain" for the re-launch of the new MERCEDES-BENZ SUV models with a brand ambassador for each new model: Professional surfer Garrett McNamara is on route to the perfect wave with the GLA; Formula 1 World Champion Lewis Hamilton drives the GLE Coupé; show jumper Meredith Michaels-Beerbaum overcomes all obstacles with the GLE, and supermodel Petra Němcová looks absolutely stunning in the GLC. At the end of the spot, adventurer Mike Horn appears in the G-Class, the granddaddy of all Mercedes SUVs.
The print motifs of the campaign will be published in daily papers and magazines until the beginning of November throughout Germany. We present the motifs which were photographed by Benjamin Pichelmann with Formel 1 World Champion Lewis Hamilton here on GoSee.
