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Andreas Ortner : HOEGL shoes campaign S/S 2017, RICH AND ROYAL S/S 17 in Lisbon, Quantum Courage S/S 17, SPORTALM F/W 2016/17 in Iceland, WHITE-T CASHMERE campaign
ADVERTISING · 02.03.2017

Andreas Ortner : HOEGL shoes campaign S/S 2017, RICH AND ROYAL S/S 17 in Lisbon, Quantum Courage S/S 17, SPORTALM F/W 2016/17 in Iceland, WHITE-T CASHMERE campaign

Up-and-coming super model Robin Hölzken c/o MUNICH MODELS stood in front of the camera of Andreas Ortner at the Vienna Ballhaus for the HOEGL S/S 17 campaign . Hair & make-up were done by Thomas Lorenz with styling by Birgit Schlotterbeck. Retouch done by 100 Berlin.

Easy going is the magic word at HÖGL for Spring/Summer 2017. More and more, the boundaries between city, casual and sports diminish and make room for new and interesting shoe types like Babouches, backless slippers and open models with lacing details, which allow a creative change in tradition for the coming season. Satin optic, creative designs and iridescent materials give the new HÖGL collection a feminine profile.

Why should we always look to South Africa, Argentina or Laos, when there is so much beauty right in front of our door? The new RICH & ROYAL S/S 2017 campaign was shot by Andreas ORTNER with Justine Geneau (PMA Models) in beautiful Lisbon (hair & make-up: Benjamin Becher, styling: Sayuri Bloom).

During the shoot, RICH & ROYAL packed the most impressive experiences into a Lisbon travel guide so that you can follow the trail of the team to all the fantastic boutiques, bars and museums. "And of course we also reveal what to wear when going there. We can already feel the Portuguese sun on our still winter-pale skin and have the scent of the ocean in our noses. So – get packed and off we go to the adventure…"

Jueli Mery c/o PMA Models is the star of the latest S/S 2017 campaign for QUANTUM COURAGE, which was photographed by ANDREAS ORTNER (hair & make-up by Sandra Kern/Les Artists). The label was founded in 2013 in Cannes with exclusive casual wear for self-confident, elegant and courageous women. Limited T-shirt editions, sweaters, knits and leather products decorated with special applications, with feminine cuts and made of the finest materials made in Europe and designed in France.

Credits

Post Production
One Hundred Berlin
Hair
Benjamin BecherThomas Lorenz
Make-up
Benjamin BecherThomas Lorenz
Model
Jueli Mery c/o PMA ModelsJustine Geneau (PMA Models)Robin Hölzken c/o MUNICH MODELS
Photographer
Andreas Ortner

About Andreas Ortner

Andreas C. Ortner, born and raised in Innsbruck, Austria has worked in the fashion industry for over twenty years. This "self-made-man" began working as a photographer in 2005, when he bought his first camera, an analogue Pentax, at a flea market in Brooklyn, New York. Analogue photography requires photographic craft and knowledge; he likes the responsibility that comes with it and the discipline it teaches you. He also embraces these skills in digital photography: thinking before taking a shot. 

Andreas has traveled and photographed extensively throughout the US, Europe, Canada and Asia, and on his journey he had the chance to work with inspiring personalities such as Steven Klein and Terry Richardson. Love has brought him to Munich, Germany. Now he shares his time between Munich, New York and Paris. His imagination and the ability to push boundaries in fashion photography provide emotional depth in his photographs. He finds his inspiration in everyday life itself and the experinece he has made on his journeys.

Andreas is unique in our industry, his professionalism and perfectionism are known to his many clients such as Baldessarini, Bogner, Lacoste, Mabrun, My Theresa, Passigatti, Dimitri, Deichmann, Jelmoli, Jung von Matt, Grey International, Ambiente, Burda etc. He has launched several exhibitions e.g. "UN HOMMAGE A LA PASSION" at the W Hotels all over Europe, and at the Art Basel in Miami and Tokyo.

In 2013 Andreas' work for Vogue Russia has been nominated at the "Festival International de la Photographie de Mode" in Cannes for best picture of 2012. His work has been published in many international fashion magazines including: Vogue, Elle, Grazie, Harper's Bazaar, Vanidades, Cosmopolitan, Untitled, Complot, Factice, Belane, Love Paper, Le Mile, Marie Claire France and Gala.

GoSee : andreasortner.com

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