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ANDREA HEBERGER : APRICOT BEAUTY Cosmetics, OPEL CROSSLAND social media campaign, an animated film for HARVEST DIRECT ENTERPRISE, INTERSPORT, FLANELLE MAG, and L’OFFICIEL Baltics
PHOTOGRAPHY · 17.08.2021

ANDREA HEBERGER : APRICOT BEAUTY Cosmetics, OPEL CROSSLAND social media campaign, an animated film for HARVEST DIRECT ENTERPRISE, INTERSPORT, FLANELLE MAG, and L’OFFICIEL Baltics

Patrick GLOCKER c/o ANDREA HEBERGER photographed Paulina Amster for L’OFFICIEL BALTICS and Nina MASIC c/o ANDREA HEBERGER for cosmetics brand APRICOT BEAUTY.

Thumbs up for strain integrity. Animation studio PANIC STUDIO presents a project from its portfolio here on GoSee.NEWS, which started with a somewhat unusual brief and resulted in a strikingly colorful look: “‘Do you smoke weed?’ It’s not the usual question we get to start a project with! A refreshing joint project with New York-based agency Bajibot was realized for Harvest Direct Enterprise – two men who have revolutionized the marijuana extraction process. We were surprised by the sheer variety of marijuana strains and how the extractions are further used in medicine and edibles. We were glad to tell the story and produced this smoking good animation with zero puffs.”

“Riding back in time to take all we get. On the streets of Berlin, striving for all the money, all the power and all the glory to reach the freedom we’ve seen on the horizon.” Alexander VON WIEDENBECK c/o ANDREA HEBERGER photographed ‘unter den Linden’ in Berlin. In front of the camera stood model Jenna Fleck as well as singer & actress Nina de Lianin (hair & make-up: Michaela Kireta).

Jonas CARMHAGEN c/o ANDREA HEBERGER portrayed Swedish soccer heroine Kosovare Asllani for women’s magazine PLAZA KVINNA in Stockholm’s archipelago. The Swedish soccer team won a Silver medal at the Olympics after Canada beat them in a penalty shoot-out. Asllani debuted on the national team in 2008 at the age of only eighteen. She has since been often celebrated by the press as the Zlatan Ibrahimovic of women’s soccer, who just like her has his roots in the Balkans.

Mikkel ADSBOL c/o ANDREA HEBERGER photographed the new collection for client TINE K. Home with his set designer Pernille Vest in his usual Scandinavian style. Serving as the location was Mikkel Adbol’s beautiful studio in Copenhagen. Tine K Home A/S was founded in 1999 by Tine Kjeldsen and her husband Jacob Fossum. The couple lives with its three children Klara, Tilde and Konrad on the island of Fünen, Denmark.

“It is the contrast between the light and dark colors that creates style and atmosphere. The darker tones you often get from old objects, furniture and rugs from the far East. I love handcrafted interiors which are rich in history and soul.” Tine

We read online : “Danish designer Tine, or Tine Kjeldsen to be exact, has been enchanting plenty a mind since 1999 with her label Tine K Home! Her furniture, accessories, textiles and tableware series are marked by a passion for ‘cold’ colors, Scandinavian simplicity and influences from different cultures.

With all of her carefully curated pieces, she constantly demonstrates her stylistically confident sense of aesthetic and quality. The objects are always timeless, can be endlessly combined and are a source of never-ending joy! Which is why, for instance, the beloved Moroccan tableware can easily be combined with the latest designs and new color worlds. You’ll also never find a lack of natural materials, such as bamboo, raffia or iron, in her unique pieces, each with their own history and always with an eye on our natural resources, sustainability and social issues.” GoSee :  tinekhome.com & andreaheberger.de

‘In full Bloom’ a flowery beauty editorial by Italian photographer Camilla CAMAGLIA c/o ANDREA HEBERGER for FLANELLE MAGAZINE (July 21).

Credits

Client
IntersportFlanelle Magazine
Styling
Sara Paolucci
Hair
Flavio Santillo c/o Makinf Beauty Managmt
Make-up
Chiara Corsaletti c/o Making Beauty Managment
Model
Ajiri Dorathy c/o Fashion Artwise
Floral Stylist: Sara Tusset

About ANDREA HEBERGER

Can you imagine the smell of a bakery? Fresh, warm bread filling every room. That is the world I grew up in, my parents' bakery in Nuremberg, where I was born in 1960. Before I found my way into advertising, life took me through interior design and organic farming. I founded one of the first certified organic sheep dairies in Franconia. I have never been afraid of a completely new beginning.

In 1990, I arrived in the advertising photography market and never left. For nearly three decades I ran a classical representation agency, coordinated thousands of productions worldwide and built long-term relationships between photographers and clients across the international B2B landscape.

Then, at the end of 2017, I almost stopped.

After 27 years, I was close to burnout. And then, in that stillness, something became clear: the love of photography was still there. That signal was enough.

Since 2018, I have been doing what I was always meant to do. I work with a small, carefully selected group of photographers and visual artists as their strategic visibility partner and mentor. No commissions, no cold calls on their behalf, just consistent, curated presence in the B2B advertising market and honest guidance from someone who knows this industry from the inside out.

Over 32 years, I have lived through two revolutions in this business. The arrival of digital photography changed everything, and I welcomed it as liberation. Now artificial intelligence is reshaping our market with the same force, and I feel the same curiosity I felt back then. I help the photographers I work with use these developments strategically, without losing what makes their work irreplaceable: their visual signature, their creative authorship.

What I offer is not generated. It is lived.

GoSee : andreaheberger.de

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