Warsaw-based high-end design studio ABRA c/o ANALOG/DIGITAL realized a commercial for OMNIRES. The Polish specialist considers fittings an art form and combines innovation with a passion for conscious design.
We present you a collection of fixtures marked by minimalist design – a sleek and sophisticated line of bathroom fixtures. Every detail of this collection reflects the shape of a circle, creating an elegant and timeless design. The brief was to demonstrate that the creative process behind each product is just as important as the final result. The film created completely with CGI takes viewers on a journey through the different stages of product development – from initial molding and design, to plating and brushing – and, ultimately, to final assembly.
We also present you the showreel from ABRA with the opening sequence by BIRTH, paying tribute to the birth of the studio. ABRA: “We promote our work by creating several visual stories. We use effects, ideas, and styles that we like, and which we consider an interesting form of visual communication in modern marketing.”
Organic, free-flowing forms… ABRA is a creative, networking and animation boutique founded in Warsaw by the two friends, Bartek Kalinowski and Rafal Wozniak. By networking with highly skilled artists and studios, they push technogical boundaries to create amazing content – giving their clients a fresh and original result. “We combine various perspectives with cutting-edge tech to create commercials, music videos, and interactive films. Extensive expertise in post production enables us to design and create bespoke campaigns from start to finish.”
GoSee: analogdigital.tv
Kickoff meeting. Script. Storyboard. Visual treatment. For some, these may sound like words from an unknown language. PANIC STUDIO has decided to set a few things straight – by creating their own animated video about their animation process. Whenever it’s not entirely clear how the team from PANIC gets from a blank page to a published video, they give Berthold the stage. The oddly charming character guides viewers through the animation process, an experience they won’t forget.
PANIC: “Meet Berthold, a quirky character who knows a whole lot about the life cycle of animated videos. Following the unpredictable adventures of Berthold means getting into the places of production some don’t even know about. Step-by-step and frame-by-frame, he reveals the endless freedom of motion, sound, and action only possible in the world of animation. We wanted Berthold to be as unpredictable as any animated story and character can be. That’s why Berthold is both mortal and immortal, young and old, alluring and odd – to embody the boundless potential of fictional characters. Plus, we wanted people to actually feel the cheap cologne of his just by looking at him. It looks like we nailed it!
You can love him, or you can hate him, but it sure is impossible to be indifferent to Berthold. He is old enough not to care what others think of him, yet still young enough to live life to its fullest. And we’re proud to have made him that way! His body, expressions, and style are crafted in detail to carry a broad range of emotions and manifest that wild nature of his.”
A design and animation studio that loves adding new emotions and colors to stories or even creating brand new stories – from the initial strategy to the finished product, with graphic design and naturally moving animation polished and perfected. Oddly enough, they like to be forthcoming and responsible, too.
GoSee: analogdigital.tv