Fasten your feathers ! Transportation specialist DAVID MAURER had the honor of showcasing the new MINI COOPER CONVERTIBLE for the new campaign.
True to the motto “Always Open. For Everyone,” David Maurer's task was to capture the driving pleasure and a touch of British fun with the MINI Cooper Convertible on the road with his camera.
“Go-kart feeling with the top down. Summer, sun, driving pleasure. The sky above you, the road ahead: experience the legendary go-kart feeling in the stylish MINI Cooper Convertible and leave your worries behind. Driving with the top down has never felt so good or looked so good.” MINI
The electric 3-in-1 soft top can be fully opened in around 18 seconds, even while driving at speeds of up to 30 km/h. There is also a sunroof mode that opens the soft top up to 40 cm for an extra dose of sunlight.
The global campaign for the MINI Cooper Convertible by David Maurer is modern, eye-catching, cheerful, and uses a red eye-catcher and white to convey the core message with a wink: Always open. For everyone.
The agency in charge was Accenture Song with Creative Director Martin Terhart and Art Director Johann Witbrood Botha.
GoSee : mini.com
