BOCONCEPT beauftragte den dänischen Illustrator Mads Berg c/o AGENT MOLLY & CO Poster mit 'BoConcept’s Danish furniture new-classics' umzusetzen. 'I compose with a direct light source in order to build dynamics into the images and to highlight the bold shapes of the objects. Characters activate the scenes and provide elegance and relevance,' so Mads.
'Art Deco is one of my main influences, but there’s actually more to it than that. It’s one of my sources of inspiration, alongside other styles such as Art Nouveau and Futurism. What I really appreciate about Nordic furniture design is the fact that it’s driven by simplicity and functionality, that every element is there for a reason. Of course, you can also have some details that are only there for decoration purposes, and that’s actually what Art Deco is mainly about. By blending these two worlds together, that’s when the magic happens.'
BoConcept wurde 1952 in Herning gegründet und ist von einem kleinen Unternehmen zu Dänemarks globalster Möbelmarke mit über 300 Stores in mehr als 60 Ländern herangewachsen. Durch dänische Kreativität und Handwerkskunst wertet BoConcept Räume mit faszinierenden Designs auf, die Freude und Inspiration bringen. BoConcept arbeitet mit renommierten Designern in Dänemark und der Welt zusammen, um zeitlose Trends zu schaffen.
Stockholm-based Agent Molly & Co was founded in 2002 by Molly Karlberg and Sara Sinnby. Right from the start our guiding principles have been focus, ambition and commitment. We enjoy great success representing some of Sweden’s most innovative photographers, illustrators and stylists, working within both the Swedish and international markets whilst focusing primarily on advertising and fashion. Our customers range from large multinational corporations to smaller companies, advertising agencies and magazines.
Each of our artists has their own unique niche, making it easy for our clients to find exactly what they are looking for. As agents, we are involved in the creative process from concept to finished image, thus ensuring that clients aren’t lumbered with bothersome practical details. For our photo shoots we arrange models, hair and make-up, transport, hotels, plus the necessary tecnology and studio - in short everything needed to create the ultimate working conditions for the best possible photo session.
Put simply, our job is to connect the right artist with the right client. That may sound easy, but making the perfect match requires genuine know-how and long experience. Agent Molly & Co strive to continue developing, challenging and aiming high. All for our artists’ and customers’ best.
GoSee : agentmolly.com
