The second Adobe Stock Visual Trend 2019 depicts the changing relationship between customers and brands. Outstanding products or services alone are no longer enough for companies to bind their customers today: More and more people want products that live up to their moral standards – brands must show their true colors.
Social networks play a key role in this development because these platforms make it easier than ever for consumers to share their views and network with like-minded people. Interaction with brands has also changed through social networks. Customers follow brands and comment directly on their actions. Our individual buying decisions and interactions with brands are therefore politically significant. Consumers are becoming increasingly aware of their position of power and are encouraging businesses to increase their social and environmental commitment.
ADOBE STOCK explains: “Regardless of the topic at hand, two things matter most for brands: Firstly, the claim must be authentic because hollow statements are too easily seen through. On the other hand, the brands' visual communication must also represent the customers own opinions in an appealing and impressive manner.”
Precisely how corporate imagery is changing, whether in terms of sustainability, social justice or diversity, is shown by Adobe Stock in its latest #VisualTrends Brand Stand Gallery #VisualTrends Brand Stand Galerie
About - Seeing 2019: The Visual Trend Forecast from Adobe Stock. As designers and brands know, we live in a fast-paced, intensely visual age, which means that images are one of the most important ways brands connect with consumers. That’s the reason visual fluency — the ability to see visual trends coming and understand what they mean to consumers — is so important. And it’s the purpose behind Adobe Stock’s Visual Trends. Our trend reports help the creative community spot trends as they’re evolving, understand what they mean to consumers, and build on them for maximum impact.
In 2019, our visual landscape will reflect far more than fleeting fads, likes, and shares. We’ll be surrounded by images that capture passionate, beautiful, contentious, messy cultural conversations about values, how we express our individuality and experiences, and how we find refuge in tumultuous times. The Adobe Stock team looked around the world, from fashion runways and art galleries to the business world, pop culture, and social media — all with the goal of uncovering the major visual trends that will shape the year. GoSee : theblog.adobe.com/seeing-2019-the-visual-trend-forecast-from-adobe-stock & theblog.adobe.com/brand-stand-show-us-your-mission
