Real Magic – After a ten-year hiatus, Coca-Cola returns as an official partner of the globally renowned German Bundesliga. For the start of the 2026/27 season, André Josselin photographed the campaign imagery, capturing the football fever and Coca-Cola moments found at the heart of fan life—from the journey to the match to the local football pub.
Under the slogan "Refresh to recharge – Time for a Coca-Cola," the brand will accompany fans throughout the entire season.
Football meets music here: Coca-Cola has secured the perfect musical centerpiece for its commercials and social media channels with "Let’s Go," an exclusive, unreleased track by rapper Summer Cem.
Summer Cem—himself an avid football fan—raps about the typical flow of a weekend: the anticipation, the journey (including the "away game" playlist), and the shared experience.
Summer Cem (real name Cem Toraman) is one of Germany’s best-known and most successful rappers. He has been a defining figure in the German hip-hop scene for over two decades. His parents are of Turkish descent and came to Germany as immigrants; he identifies as part of the German-Turkish culture that has played a pivotal role in shaping modern German hip-hop.
The campaign was created in collaboration with Scholz & Friends. Alongside Josselin’s photo shoot, EASYdoesit produced the campaign film, directed by Mario Clement with Cezary Zacharewicz as Director of Photography.
André Josselin is represented by the Berlin-based agency EMEIS DEUBEL.
