Photographer Katharina Bohm is responsible for the visual realization of NEFF's "Behind the Doors" campaign. The focus is on authentic kitchen scenes that offer a glimpse into the heart of the kitchen – to where everyday tasks become personal moments.
Instead of classic product staging, the campaign highlights the interplay of all the built-in appliances – from the oven and refrigerator to the dishwasher. Neff appliances appear as a natural part of the scene, subtly accompanying the creative process in the background. This results in a visual narrative that connects technology, everyday life, and atmosphere.
"Summer is the season for celebrations and gatherings. Whether outdoors or indoors, with a set menu or buffet, vegan or universal – everyone looks forward to a carefree evening with good conversation and equally good food. The NEFF kitchen is perfectly suited for inviting guests and delighting them with culinary sophistication. Why?" With its unique features, aesthetic design, and top-notch cooking and baking results, it not only perfectly complements a convivial lifestyle but also makes life easier than ever for hosts," says NEFF about the campaign.
For over 140 years, the NEFF brand has stood for the successful combination of technical innovation and a passion for cooking. Founded in 1877 in Bretten, Baden, the company has grown from a small workshop into one of the leading manufacturers of built-in household appliances.
NEFF is now part of BSH Hausgeräte GmbH (Bayerische Motoren Werke Hausgeräte), one of the world's largest manufacturers of household appliances. BSH itself has been a wholly owned subsidiary of Robert Bosch GmbH since 2015.
The campaign was produced by Maria Regina Heinitz, while Petra Vogel was responsible for props and styling.
Photographer Katharina Bohm is represented by the Hamburg agency KLAUS STIEGEMEYER.
GoSee : neff-home.com
