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WIDE PRODUCTION : produces the MERCEDES E CLASS campaign for antoni with photographer Holger Wild and the VW Golf ‘Date Night’ campaign for VOLKSWAGEN with DDB Germany and Kai-Uwe Gundlach
PRODUCTION SERVICES · 20.02.2021

WIDE PRODUCTION : produces the MERCEDES E CLASS campaign for antoni with photographer Holger Wild and the VW Golf ‘Date Night’ campaign for VOLKSWAGEN with DDB Germany and Kai-Uwe Gundlach

WIDE PRODUCTION produced the MERCEDES E CLASS campaign with photographer HOLGER WILD for the agency antoni with Creative Director Christian Kies and Art Director Tim Groetzinger for MERCEDES – and, by the way, the E stands for executive. For decades, the E Class was the bestselling car in the premium middle-class in Germany and also in Europe. The producer was Daniela Witting c/o Wide Production, and the motifs were post-produced by Digitales Leben.

‘This Is The Life’ is the title of the new GOLF, which features digital innovations, dynamic design and tangible operating comfort. For the agency DDB Germany with Creative Director Marcel Krempin and Art Director Marco Lemcke, Kai-Uwe Gundlach photographed lifestyle-esque motifs spanning all generations. What’s the common denominator? The thirst for innovation, for adventure, for life. Production was in the hands of WIDE PRODUCTION.

The VW Golf VIII is the eighth generation VW Golf. It was presented to the public in the car city in Wolfsburg on 24 October, 2019, and has been in German VW dealerships since December 2019. The Variant station wagon was presented on 9 September, 2020. GoSee : volkswagen.de//modelle-und-konfigurator/golf

Credits

Production
Wide Production
Advertising Agency
Antoni Holding GmbHDDB Germany
Creative Director
Christian KiesMarcel Krempin
Art Director
Tim GroetzingerMarco Lemcke
Producer
Daniela WittingVolker Dencks
Photographer
Holger WildKai-Uwe Gundlach, Kai-Uwe Gundlach

About Holger Wild

1966 Born in Kiel, Germany

1991-1996 Study of Photography in Muthesiusschule in Kiel, Germany

1996 - present Holger has been a Freelance-Photographer for Advertising and Editorial clients. He has shot campaigns for all the major car companies: Audi, Volkswagen, BMW, Mercedes-Benz, GM, Volvo, Lamborghini and others in all parts of the World: US, Europe, Russia, Australia, New Zealand, and Africa.

Several awards from German ADC (Art Directors Club)
A member of the BFF (Germany´s most important Photographers Association) and received an award merit in 2009. Several Group- and Single Exhibitions for his freelance-projects

GoSee : holgerwild.de

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