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ADVERTISING · 22.09.2016

'Which Princess are you?' KATJA HAECKER, Creative Director & GoSeeAWARDS juror, New York, realizes the new DISNEY 'Enchanted Fine Jewelry' campaign with Snow White, Belle & Cinderella for MMF

Together with CD and Director James Benard, Katja HAECKER realized the new magical ’Enchanted Fine Jewelry’– campaign from DISNEY for MMF, TV and print: “We translated Disney’s magic of transformation in a stylish and sophisticated way, elevating the ordinary into a magical moment. Disney’s fairy tales characters translated in this campaign are Snow White, Belle, Cinderella and Elsa (print only),” the New York resident creative on her work for Jewel Mark/Jay Gems.

The DOP responsible for the film was Jennifer Askew. Art direction was in the hands of Kevin Sullivan. In front of the camera of Swedish photographer Mikael Schulz stood model Anna I. c/o New York Models and male model Peter Argue. The gem of a result in the Disney jewelry campaign with film and photos for you on GoSee.

We are also delighted that KATJA HAECKER is supporting the GoSeeAWARDS jury this year.

About: “Global creative director Katja Haecker is a human dynamo with all-inclusive 360° art direction, photography, scriptwriting, trend-forecasting and video experience acquired throughout more than 15 years sharing her time between the world’s most awarded agencies or brands and personal artistic projects. As strategic and conceptual as she is detail-oriented, this creative nomad masters both ATL and BTL – including exhibition setting or packaging design. Although she is renowned in Europe and the USA for her expertise in the beauty market, Katja has a passion for cars that can also take her to a ‘no woman’s land’ she has a knack at making her own with femininity and wit.”

Brands: Todd Reed Jewelry, Seven Seas Supplements, JewelMark/Disney Enchanted Jewelry, Henri Daussi jewelry, Bruno Banani, Schwarzkopf hair care, Diadermine skin care, Aok skin care, Right Guard deodorant, Garnier UK hair & skin care (Nutrisse, Ultimate Blends, Belle Colour, UltraLift, MiracleSkin, Ambre Solaire), Christ jewelry, DeBeers diamonds, Douglas Beauty retail chain, NKD fashion, ERGO insurances, Baldessarini fragrance, Bonita fashion, AIKYOU underwear, VOLVO Plug-In Diesel Hybrid, DOVE skin- and hair care, John Frieda hair care, Curél skin care, MACY’S – Tommy Hilfiger/Rachel Roy/American Idols, Helzberg Diamonds, W Magazine, RoC skin care, Wunderwelt kids fashion, and Chopstick Face.

Credits

Director
Katja Haecker & James Benard
DOP
Jennifer Askew
Client
JewelMark/JayGems
Production
Katja Haecker & Benard Creative; Blayke Kogan (Production Assistant)
Creative Director
Katja Haecker & James Benard (Benard Creative)
Art Director
Kevin Sullivan
Editing
Theo Mercado NYC
Post Production
Digital Evolution NYC
Music
Gil Talmi / Konsonant Music NYC
Styling
Anna Katsanis / Atelier Management
Model
Anna I. / New York ModelsPeter Argue
Photographer
Mikael Schulz

About Mikael Schulz

Being happy and loving his work Mikael Schulz is one of Sweden's most sought after fashion photographers. With playful styling, heroic poses and purity in light and form Mikael always delivers striking images. His signature look is based on his unique talent for working with the models, creating an environment where they can reach their fullest potential and always look their best. Based in New York, he works all over the world. Always collaborating with the best stylists and hair & makeup people, Schulz continues to strive forward with a dead-on gaze celebrating fashion, beauty and form.

GoSee : mikaelschulz.com

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