Wear your true stripes … for the agency Creative Blood London, advertising agency IRIS London and ADIDAS, TIGHTROPE PRODUCTION produced the apparel campaign ‘Your True Stripes’ in Los Angeles with WNBA professional basketball player Erica Wheeler. Erica Wheeler is the first WNBA player “to go undrafted* and be named All-Star MVP.” WNBA is the Women’s National Basketball Association and has existed since 1996 as a professional Basketball league for women in North America. The league is currently made up of twelve teams, which are all at home in the United States. At the moment, charismatic Erica plays for the Los Angeles Sparks.
Tightrope Production produced both the stills and the spot in Los Angeles in close cooperation with Creative Blood London. GoSee : adidas.com///basketball-shooting-drills-with-erica-wheeler & tightropeproduction.com
*The NBA draft is an annual event dating back to 1947 in which the teams from the National Basketball Association (NBA) can draft players who are eligible and wish to join the league. These are typically college basketball players, but international players are also eligible to be drafted.
