Cristian Hunter photographs the current swimwear campaign for WATERCULT, once again shaping the visual identity of the collections. The fashion photographer is known for his atmospheric, often cinematic work. The focus is on mix-and-match bikinis, swimsuits, and accessories. Hunter stages the styles in a natural setting that reflects a “summer state of mind” without feeling overly staged.
Colorful prints and high-quality materials are brought into focus and reinforce WATERCULT’s image as a label for confident individualists with an eye for detail. WATERCULT is part of the German Maryan Beachwear Group and has been on the market since 2008.