Creative Director and AI artist Jeannette BERGEN c/o VISUALEYES ARTISTS created an AI-generated campaign for Swiss underwear manufacturer CALIDA. The aim was to explore and challenge the boundaries and creatively test the possibilities of artificial intelligence for the visual depiction of underwear. The campaign also underscores the ongoing digitalization process to position the company for the future and prepare for upcoming market demands.
“For Calida, I had the honor of realizing social media campaigns with AI-generated images in three small series showcasing the summer essentials: light and airy like a summer breeze, in complete harmony with nature in the sporty and dynamic atmosphere of a tennis court. The motifs with oversized props, like the giant white flowers here, show my typical style: a clean, photorealistic look combined with surreal or exaggerated elements,” Jeannette tells GoSee about the campaign. “In the short term, I’ll also be focusing on integrating real products, like fashion, directly into the images while I am prompting; I’m learning the skills required for it. Also, I’d like to experiment a lot more with moving images, in light of the quantum leaps generative AI is making right now.”
Find out more about Jeannette BERGEN and many other AI artists directly via AI Artists, the AI platform of VISUALEYES ARTISTS.
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German Kopytkov is a multitalented creative known for his expertise in identity design, art direction, AI art, visual design, iconography, and illustration. Having worked as Senior Visual Designer at Google and Lead Brand Designer at Booking.com, he specializes in helping businesses build strong and impactful brand identities.
Driven by a deep understanding of the economical value of exceptional design, he embraces the future that AI opens up and its transformative impact on creative workflows. For his AI work, he is represented by Visualeyes International AG (ai-artists.com).
Here on GoSee, we present his ‘Marine Metamorphosis’ project, which is based on the alarming forecast that plastic will outweigh fish in the ocean by 2050 if we do not take adequate measures to effectively reduce plastic pollution. Each AI-generated poster in the collection serves as a powerful reminder. Stefan Sagmeister showcased the ‘Marine Metamorphosis’ project on his channel, garnering over 34,000 likes.
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