"Whether it's your dream home, the right investments, or whatever else you're after in life – @volksbank will give your projects a boost. We've embodied this promise of shared success in a new nationwide image campaign that, above all, represents change.
Speaking of which: After 7 years of successful collaboration, this will be our last campaign for Volksbank. We thank everyone who has walked this path with us and wish you all the best and much encouragement for the future!" OBSCURA, advertising agency, Vienna & Berlin.
The current VOLKSBANK campaign was photographed by Linda SCHÄFFLER c/o VISUALEYES ARTISTS.
With its brandnew image campaign, Volksbank inspires people and companies to actively shape the future and stands by their side as partners. "A boost for your projects" is the central message of the campaign, which has been running on TV, OOH, print, digital, and social media since mid-October until summer 2025.
"The core of our Aufwind campaign is the commitment to supporting people in financing their life plans. In doing so, we are providing uplift not only to our customers' lives, but also to the region." Patricia Botan, Senior Marketing Manager at VOLKSBANK WIEN AG.
Since their founding over 170 years ago, Volksbanken have been firmly rooted in Austria's regions. More than 95 percent of the Volksbanken Association's financing is provided domestically. As regional house banks, Volksbanken finance local investment projects by entrepreneurs and entrepreneurially minded private customers, thus directly contributing to the growth of regional economic cycles.
GoSee : volksbank.at
