GERMAN GIANT GIN is the first brand to be developed by JUNG VON MATT START, the new agency unit specialized in start-ups. GERMAN GIANT GIN is all about lifestyle and nightlife. The production supported by LUNIK tells the story of a group of close friends journeying through the night with Giant Gin. It was shot by Conrad Bauer in two locations in Berlin.
German Giant Gin : “Giant Gin is for those who live in the moment. In the here and now. For everyone who is curious and always in search of something: special places, special people and special moments. They like what most are afraid of and what many aren’t bold enough to do, they live life to the fullest, to which the average person cannot relate. They are different, but they are everywhere. They are the creatives. The diverse. The doers. The laughers. The Giants. Our gin is for them.”
To reach a young lifestyle- and nightlife-oriented target group, JvM START has developed a brand that is now launching with an equally powerful brand design and packaging, a website, and in particular, an OOH launch campaign in order to capture the highly competitive gin market.
Nabal Araya, Founder & Managing Director at German Giant Gin: “We want to explore new avenues in the gin segment with German Giant Gin. Thanks to Jung von Matt START, we were able to perfectly align corporate and brand strategy and use our brand to drive business already at its launch.”
German Giant Gin is the first project by JvM START since the agency unit was founded at the beginning of the year. It is exemplary of the new services offered by the JvM Group, which are aimed at start-ups in early stages to support them in developing the brand and conceiving their marketing strategy.
GoSee : germangiantgin.com & lunik.de
