With the claim "The Secret Agent Of Good Taste", the launch campaign for NESPRESSO compatible coffee capsules by CAFE ROYAL, a coffee brand of Delica AG, is presented by CAFE ROYAL and the agency Serviceplan Suisse. The ingredients STAUDINGER + FRANKE chose were a CGI coffee machine inspired by architecture, a boat, a Jensen Interceptor car in action – all garnished with hot ladys. The mixture of liquid and coffee beans in the background is based on photographic images.