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PHOTOGRAPHY · 09.10.2018

A little treat for the big screen – movie theater chain VUE CINEMA goes for Avalanche Ice Cream, with artwork in photos and film by London-based Director & food photographer KAREN THOMAS for you on GoSee !

'Enjoy the new Avalanche ice cream now available at Vue Cinemas.' Food photographer and Director KAREN THOMAS based in London recently realized several very delicious short commercials for our favorite treat at the movies: ice cream! Karen Thomas tells GoSee: "I recently shot some stills and directed some videos for Vue Cinema. We had a lot of fun with Smarties flying around the studio, and we obviously also had to eat some delicious Italian ice cream which was really tough on the team as you can imagine." Yes we can! Vue Entertainment is a movie theater chain headquartered in London, with around 85 theaters, 800 screens and 3000 employees in the UK, Ireland, Portugal and Taiwan. Photography and direction: Karen Thomas, DOP: Chris Newcombe, foodstylist: Peter Smith & propstylist: Rachel Jukes. And again: Enjoy!

About - Vue International (otherwise known as Vue Cinemas, and stylized as Vue), formerly SBC International Cinemas, is a cinema company operating in the United Kingdom, the Republic of Ireland, the Netherlands, Germany, Denmark, Italy, Poland, Latvia, Lithuania, and Taiwan. The company was formed in May 2003 by the acquisition of Warner Village Cinemas by SBC and the subsequent rebranding of the business as Vue.  As of 2018, the company has 228 cinemas and 1,989 screens internationally, including in the UK 271 3D screens, 11 Extreme Screens, 7 Gold Class screens, 3 Scene Screens and Bars, and 3 IMAX screens... myvue.com

Credits

Director
Karen Thomas
DOP
Chris Newcombe
Styling
Wei Tang
Photographer
Karen Thomas
FOOD STYLIST
Peter Smith

About Karen Thomas

I’m a London-based Food Photographer and Director and I’ve been shooting professionally for over 20 years. However, I’ve been accompanied by a camera for much longer. In the beginning it was a red, plastic Halina: now it’s a Hasselblad H6D-100.

 

I love to cook and I love to eat. I also really love to feed people. In the early days of my career I even used to prepare the lunches for the shoots. That was fun but obviously not something I was able to keep up! So you can see that I’m pretty dedicated to the pleasure that is food. I believe that’s why I’ve managed to carve out a successful path for myself in food photography, which has resulted in high-profile clients such as M&S, Costa, McDonalds, Waitrose, Sainsbury’s, Nestle, Birds Eye, and General Mills, to name a few.

 

I am very passionate about my work and I derive immense satisfaction in receiving a brief and being able to plan and execute a beautiful project that is shot or filmed with great love. I work with flash, continuous lighting, and also daylight, it’s all about what the project needs. The biggest pleasure is taking a subject and bringing it to life using beautiful lighting in whichever form that may be.

 

Having had many different studios all over London, I’ve been settled in my 1300 sq ft studio in Elephant & Castle since February 2019. It’s a fantastic space with plenty of room to run a couple of sets, whilst clients can relax on a mezzanine level overlooking the main space. 
 

I love welcoming people to my space and I hope at some point I’ll have the opportunity to show you around and create a truly stunning project for you.

 

In the meantime, here is a behind-the-scenes so you can see for yourself a little of what we get up to:

https://www.karenthomasphotography.com/projects/videos/ktp-behind-the-scenes-2018/

 

GoSee : karenthomasphotography.com

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