The new campaign for HANRO OF SWITZERLAND was realized by Sven Jacobsen in Iceland. Creative responsibility was in the hands of Mareike Finke from the advertising agency AGENC in Hamburg. Styling was taken care of by Yilmaz Aktepe, and Peggy Kurka provided the fresh look of model Milly in unison with the raw nature of Iceland. “It was bitter cold, but brave Milly was still happy to lay down on the moss naked anyway,” the photographer says tongue in cheek about the shoot. From the client, Anja Fourier supported production, which was organized by Speedball Productions with Vlens Müller-Feller.

The history of the renowned lingerie manufacturer goes back to the 19th century. The HANRO creative team develops new lingerie creations time after time with lots of attention to detail and a clear signature. The timeless design convinces with a fine balance between classic and modern. High-quality adornments give each undergarment a hint of luxury.