H&M präsentiert ene exklusive Auswahl kultiger Stücke und zeitloser Must-haves für die ultimative Männergarderobe – selected by The Weeknd. Der gefeierte Musiker stand hierfür in Los Angeles vor der Kamera. Umgesetzt wurde der Spot von Regisseur Canada, GoSee Member STRANGE CARGO FILM war als Agency Producer mit am sonnigen Set und übernahmen auch die Post. Den Film und einige Statements über den Spot hier bei GoSee.
CANADA : "Abel Testfaye (aka The Weeknd) says icons don't define him… and it is understandable, as he has made himself an idol of American music in no-time after a number of smashing hits. CANADA had the chance to shoot him in his adoptive town, LA LA land, to promote the release of his Spring Icons Collection for H&M".
"Abel’s taste and style perfectly fits the menswear mood of the season at H&M. He has such a great eye for the little details that matter, and for mixing together updated men’s classics for the perfect tailored streetwear look,” says Andreas Löwenstam, H&M’s men’s head of design.
“I had a great time selecting my Spring Icons at H&M. I love the mix of urban pieces like bombers and hoodies with tailored shirts and blazers. Every piece is both effortless and fresh, which is just how menswear should be," Abel Tesfaye, The Weeknd.
Während der Pariser Mode Woche wurde die neue Kollektion des finnischen Labels MARIMEKKO gezeigt sowie ein Film des schwedisch-polnischen Modefotografen und Regisseurs Kacper Kasprzyk. "In 2017, the centenary of its home country's independence, Marimekko celebrates the Finnish creative culture and design heritage. The Fall/Winter 2017 collection was inspired by Finnish art, architecture and folklore and the mysticism of national epic Kalevala, and how the influence of Finnish nature can be seen in the country's culture overall.. Filmed in different locations in Helsinki, the film shows the ordinary from an interesting point of view. Kasprzyk was also inspired by the craftsmanship of Marimekko's textile printing factory in Helsinki," so das Label. GoSee Member STRANGE CARGO FILM übernahm die Produktion des Films, den wir Euch hier bei GoSee zeigen.
