SACHA TASSILO HÖCHSTETTER photographed the latest LOOK Eyewear advertorial in Munich at the Hot Studio. The Italian eyewear brand LOOK wanted to showcase its new sports collection, which has been renewed under the slogan "It’s time for athleisure" – designs for leisure and relaxation – in an athletic style. As a contrast, two different backgrounds were chosen: black and white. These backgrounds allowed the eyewear and the sporty outfits to stand out clearly.
"I wanted the glasses to be the focal point without distractions. The minimalist background helps to highlight the elegance and dynamism of the collection," explains the photographer. This approach resulted in images that perfectly reflect the essence of the brand. Through the use of long exposure, a look was created that combines the spirit of sport with the elegance of the eyewear. The photos can be seen not only on the eyewear brand's homepage but also in the specialized magazine SPECTR.
LOOK presents its new SPORT collection for the Spring/Summer 2025 season, showcasing ten styles that embody the evolution of a historic LOOK segment. The vision of the collection highlights LOOK's commitment to quality, functionality, design, and performance. Fifteen years ago, LOOK introduced a sport-utility eyewear model that redefined sporty style. This classic has now been updated with advanced materials, ensuring lightweight and comfortable wear. New color variations (Silver and Bronze) with tone-on-tone gradient lenses have been introduced.