'Life’s best lessons are learned far from home – and often far from the classroom. With a new country as our classroom and new cultures as our curriculum, the world is our playground.' says CALL IT SPRING about the inspiration for the latest campaign. The result: A fair, a sport stadium, feet spread out chillin' in the sun... and lots of colorful & beautiful backgrounds, which were all part of the campaign production for fashion label CALL IT SPRING Canada. The beautiful 'Lessons' were photographed by Sasha Maric at a variety of locations in Paris. Production was taken care of by JPPS Production in cooperation with The Production Club London.
About - Call It Spring is a retailer of men’s and women’s shoes, with locations primarily found in shopping malls. Aldo Bensadoun, founder of Aldo Groupe, founded in Spring 1991 under the name of Transit, with locations primarily in Canada. With the expansion of the chain across the United States, the name of some stores was changed to Transit Spring. By 2008, all the stores were renamed Call It Spring.  callitspring.com