The name TAMRON stands for optical products which combine technology and creativity at the highest level. Tamron Europe GmbH, headquartered in Cologne, is responsible for Tamron’s business in Europe. SALLYHATESWING photographed the commissioned work ‘Locked in the 70s’, which the company presents us here (make-up: Melanie Bulu @NinaKlein, styling: Shima Khazei @bornthiswayagency, models: Nais & Daniel @mostwantedmodels).
“We thought about what a lockdown could have been like in the 70s: We’re kept inside although life is out there. We’re struggling, we’re complaining – but at the same time, we are victims of our time. For this editorial, we imagined a lockdown – without the comfort of our smartphones, Netflix and PlayStations. What would a lockdown in the 70s look like? If not for all of our modern entertainment systems – what would get us through the day?”
Who needs sugar, milk or flavor enhancers when you can have a juicy mango or real vanilla? NOMOO relies exclusively on natural ingredients, which customers understand without having to study chemistry. The only additive allowed is a spoon! From the plant-based, 100% natural and less sweet recipe to plastic-free packaging and a positive climate footprint – NOMOO is good for you and for the environment. SALLYHATESWING photographed the motifs, with which the company is now advertising its ice cream.
Posing for the camera are Doreen Opoku @Modelwerk and Emilie Streckies @Hermanagement, styling & set styling by Maison Musitowski, make-up by Melanie Bulu @Ninaklein, the video by Sandro Liman, assistance from Jan-Hendrik Dreyer, and retouch by Yvonne @thevisualcraftroom.
