This year, the renowned traditional fashion label KRÜGER teamed up with acclaimed actor Ed Westwick, best known for his iconic role in the hit series Gossip Girl. Joining him on set was Lara Runarsson, an influencer who captivates over one million followers with her effortless sense of style and charisma.
Set against the breathtaking backdrop of Lake Tegernsee, fashion photographer Sacha Tassilo Höchstetter captured the perfect fusion of elegance and Bavarian tradition. Despite the unpredictable mountain weather, he succeeded in creating a light and summery visual world – a modern interpretation of Bavarian chic and contemporary craftsmanship.
Ed Westwick talks to 95management : “My favourite thing about wearing Tracht is the history, the sense of culture. As an actor I play dress-up all the time & wear fictional designs that hopefully contribute to telling a story – and that’s kind of what this is, but it’s actually real. It’s part of a heritage and a culture, so it’s fun to embrace that."
