What you were up to last winter is always revealed as soon as it’s springtime. At least when it comes to running. The excruciating kilometers, the whole unglamorous but oh so important training. And that, every single day. All to get in shape for the next season. For new competitions. To break personal records. For that feeling you get when you take it to the limit one more time… So, just remember : Running is watching you.
For the agency Die Zwei GmbH with CD Carlos Furnari, French director team David & Douglas filmed the spot presented here with the US running team TINMAN ELITE. Both spot and photos were produced by TIGHTROPE PRODUCTION. The ‘Running Knows’ campaign appears hot on the heels of ‘Chop Wood, Carry Water’ and was once again realized together with the adidas running team, which is at home in Boulder, Colorado.
“Since our foundation in 2017, Tinman Elite has pushed to advance the sport of running. Through an honest connection with the community, providing opportunity to athletes who deserve a second chance, and transparency in storytelling, we aim to show a different side to the world of pro running. We’re a team founded by the athletes, and we strive to bring out the best in one another. We are uncompromising in our values and goals – happy to go against the grain if it means we continue to stay true to ourselves. Because we believe that running already has enough heroes to root for – it was about time the people had some rebels to back.” TINMAN ELITE.
GoSee : tinmanelite.com & tightropeproduction.com
