RECOM was in charge of creative retouch for no less than two editorials photographed by Ralph Mecke. For one of which, Ralph shot a portrait of actress Sandra Hüller for MADAME FIGARO in fashion from Louis Vuitton, Prada and Dries Van Noten. For her role in the legal drama ‘Anatomy of a Fall’, she was nominated for both an Oscar and a César as best actress.
And for the second, Ralph Mecke photographed the editorial ‘Under the Volcano’ for FRENCH MAGAZINE. Models Andrea Carrazco and Yarlin Bido were styled by Claudia Englmann. RECOM put on the finishing touches.
Hyundai Motor and its global digital and creative agency partner, Jung von Matt SPREE, have unveiled a global print, OOH and DOOH campaign with a playful take on the carmaker’s driverless Robotaxi (GoSee reported). ‘Trained in Vegas’ hinges on Hyundai Motor’s choice of Las Vegas as the launch location for its IONIQ 5 robotaxi and leans into the city’s wild reputation to underscore its technical capabilities.
Motifs for the campaign were shot by Berlin-based photographer Jules Esick – with a mix of CGI, AI, and creative retouch in post by recom. Shot from the point of view of the robotaxi, the campaign showcases bizarre scenarios on the streets of Vegas; from an Elvis impersonator cruising on a mini-scooter, to an alien on roller skates. Each motif is displayed alongside simple copy, emphasizing that, faced with unexpected situations, the robotaxi is smart enough to react accordingly.
The campaign takes a humorous approach in contrast to typical communication on autonomous driving that’s usually filled with technical details and jargon. The campaign has already won Bronze four times at the Clio Awards.
RECOM was at Update once again this year, and this time with an XXL booth on both days. Antje Lindenberg (recom Hamburg), Jonas Brachmann and Tobias Kern (recom Berlin) as well as Lars Wittmaak and Thorsten Jasper Weese (recom Stuttgart) would like to take the opportunity to thank the loads of visitors that came and showed such great interest.
