LUDWIG BECK in Munich is celebrating 30 years of beauty! The beauty campaign, photographed by Kathrin Makowski, was retouched by RA/RE IMAGING RAMONA REUTER. Art direction of the campaign was the responsibility of Julia Koch.
The luxury department store on its birthday : “The 30th birthday is not a birthday just like any other. For us, it is a turning point and the final step in growing up. But, above all, it is a reason to celebrate. Which we are doing as our beauty department is 30-years-old in May... The best part for us though is to experience how a special trend develops to become a movement like natural and active cosmetics have done. What matters is no longer the mere look, but more the ingredients, or the philosophy and message conveyed by the brands – the inner values that bring out the best in you...”
Ludwig Beck on Rathauseck is a department store company from Munich which celebrated its 150th anniversary in 2011.
