Calle HACKENBERG c/o DOUBLE T PHOTOGRAPHERS photographed for the issue ‘Across the Patch’ of TASTE APPEAL, the multi-channel concept consisting of a printed magazine similar to a newspaper, an Instagram channel and a recipe blog.
taste appeal stands for outstanding recipes, culinary delight and a love of food : “We deliberately choose an approach that is contrary to that of established food magazines and customer magazines. An editorial section does not exist. No large-scale advertising, no advertorials. The focus is only on the food, the dishes and the recipes. We keep it pure and reduce everything down to the core.”
What remains are the photos, which are given plenty of room for their effect. Each issue is dedicated to a single topic : “Our recipes are for the most part vegetarian and vegan, but you will also always find a fish recipe as well as a meat recipe in the magazine.”
The rock-solid recipes which have stood the test of time and taste are the brainchild of foodstylist Lukas Baseda, who has collaborated on a variety of cookbooks, magazines and advertising campaigns for many years. Reduction, the clear form and structure given to its design on the other hand come from Christin Großmann, a young designer and typographer. The visual identity of the photos is largely in the hands of Pia Flechtner, a professional propstylist, who has helped to shape the advertising and editorial industries for many years with her own straightforward, modern and always slightly playful style. Food photographer Calle Hackenberg is in charge of creative direction for the project. He came up with the concept of taste appeal and photographed the recipes presented here.
GoSee : taste-appeal.com & double-t-photographers.com
