PUNCTUM IMAGES presents MERCEDES-BENZ G63: Real Talent meets Full CGI – AI-powered integration

With a Mercedes-Benz G63 project, PUNCTUM IMAGES explores the seamless integration of real talent into fully CGI-generated environments.

The car, environments, lighting, camera work, and overall atmosphere are created entirely in CGI. The talent was photographed in studio by Pavel Hejný and later integrated into the scenes using an AI-powered pipeline. Subtle refinements in lighting and detail ensure a convincing blend of both elements.

Punctum Images: “This approach opens up new possibilities for automotive production — allowing real talent to be placed into any CGI environment with exceptional efficiency, flexibility, and precision, while maintaining full control over the product and visual outcome.”

About Punctum Images

Punctum Images is CGI and creative postproduction studio focused on creating astonishing and visually perfect images. Our team of enthusiastic professionals with strong photography background and endless passion is always ready to bring any visual idea to life with the help of the latest technologies. Whether we are talking about full CGI production with the highest level of photorealism, creative photography postproduction or look development.

We have international working experience which ensures great comprehension of any project no matter the scale. We are always keen to join the client’s team from the very beginning of each production process to help optimize the project workflow and guarantee the best possible results. The studio is based in Prague and we are always ready to join the production at any location worldwide.

Key people in the studio are Jakub Vlček, head of creativity and Tomáš Nádr, head of client service.

Our services include :
CGI visual development
3D modeling
creative photography postproduction
look development

PUNCTUM IMAGES presents MERCEDES-BENZ G63: Real Talent meets Full CGI – AI-powered integration

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About Punctum Images

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