"There’s nothing more exhilarating to me than being the lead photographer on a code-red production. From the moment of pride after being awarded the opportunity to define and develop the look of a nameplate’s new campaign, to the multitude of security on set that makes you feel like the team is part of a high-stakes, covert operation, all the way down to the red stickers enveloping everyone’s devices – all of this accumulates to provide a thrill of secrecy and excitement that is always one of the highlights of my job.
I am pleased to say that last year, I had the opportunity to lead not one, but two code-red productions for Acura via MullenLowe. After many chip-shortage delays, portfolio image approvals, and re-edits, I am beyond excited to finally present my take on Acura’s latest premium sport crossover – the 2022 RDX." so  Transportation Spezialist MATTHEW JONES zu GoSee.NEWS.
Und führt aus : "For this specific campaign, I wanted my personal portfolio images from the shoot to feel a bit different than the current trends of circulating automotive photography. Rather than clean, luxurious and blissful, I wanted to go in the opposite direction and create a sense of raw power, speed and abstract emotion. The images are primarily dark, gritty and often out of focus with a purposeful camera shake, resembling a film still of a high-speed chase."
Die Marke Acura wird seit 1986 vom japanischen Automobilhersteller Honda in Nordamerika und Hongkong für Premium- und sportliche Modelle verwendet. Die Fahrzeugpalette besteht aus Honda-Modellen, die durch Badge-Engineering und technische wie optische Aufwertung verändert werden, sowie aus Fahrzeugreihen, die eigens für die Marke Acura entwickelt und ausschließlich unter diesem Label vermarktet werden.
"Mr. Honda, the founder of Acura, built the Suzuka racetrack before he had even sold his first car. See, we learn from the tarmac. It’s called genba, and it lets us design the cars we’ve always wanted to drive." ACURA.
Der Acura RDX ist ein SUV und wurde 2006 als kleinere Ergänzung zum Acura MDX auf dem US-amerikanischen Markt eingeführt. Ab 40.600 Dollar.
GoSee : acura.com & matthewjonesphoto.com