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HMS · 02.06.2015

PerfectProps : Styling for new NENA video, Heike Makatsch for L'ORÈAL, SYOSS hair spot, CARL’S JR burger commercial, ODLO running spot, 'Die Hippies, Long Live Punk!' film, and FISHERMAN’S FRIEND TV spot

NENA is once again talk of the town – now touring Germany with her new album. The video to the single 'Berufsjugendlich', which translates to 'Professionally Young', was filmed in the Berlin club SO36 with fantastic outfits styled by Frank WILDE to fit her perfectly.

For the L’OREAL Fibralogy TV spot with brand ambassador Heike Makatsch, Frank WILDE c/o PERFECTPROPS was once again responsible for the perfect outfits of the protagonists. The spot was directed by Olivier Venturini, and production was in the hands of Soup Film Berlin for the agency McCann Erickson.

To film the color commercial, the hair care company SYOSS from Henkel relied on the styling skills of Frank WILDE c/o PERFECTPROPS, and Tryan George was the director.

The fast food chain CARL'S JR presents the hottest burgers of all times, which – as the matching TV spot shows – get hotter and hotter every bite and can melt an entire ice hotel. Under the executive of Director Chris Applebaum, the equally hot protagonist in her skimpy outfit by PERFECTPROPS stylist Frank WILDE enjoyed every bite of her spicy meal. The spot was filmed in Prag.

The Swiss sports outfitter ODLO advertises its 2015 running collection in a TV campaign. Stylist Caro KIEHL-GRIMM combined the runner’s looks for the sporty presentation by Iconoclast under the direction of Ole Ziesemann.

For Oskar Roehler’s film 'Die Hippies, Long Live Punk!' starring Tom Schilling, Wilson Gonzales Ochsenknecht and Emilia Schüle in leading roles, stylist Nicole FISCHNALLER created authentic 1980s costumes to go with movie subject.

'Win the Freshpot' is the new FISHERMAN'S FRIEND contest. The styling of the funny lottery show wit quizmaster Fresh and lottery assistant Sandy was done by Julia QUANTE; the spot was directed by Noel Dernesch Mutter & Vater Productions.

Credits

Director
Olivier VenturiniTryan GeorgeChris ApplebaumOskar RoehlerNoel Dernesch
Client
Berufsjugendlich - VideoL´ORÉALSYOSSCarl’s Jr.Fisherman’s Friend
Usage
Feature Film - „Tod den Hippies, es lebe der Punk!“
Advertising Agency
McCann Erickson, Tina Krakow
Model
NenaHeike MakatschSandra KottmannSandyKIm
Film Production
Soup Film BerlinMutter & Vater Productions
Actor
Tom Schilling, Wilson Gonzalez Ochsenknecht

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