Can you train optimism? The Red Bulletin magazine asks successful football manager Jürgen "Kloppo" Klopp. Norman Konrad photographed the affable and self-proclaimed optimist for the cover of the March/April 2026 issue.
Red Bulletin writes: "May we present: the one and only Jürgen Klopp! ⚽ With that famous smile, he shares the secret behind his unwavering optimism, leadership, and resilience. Read the full interview with @kloppo, Head of Global Soccer at Red Bull, in the latest edition of The Red Bulletin Germany."
In the interview, Jürgen Klopp, since 2025 Head of Global Soccer at Red Bull, talks about optimism, how he deals with defeat, his role at Red Bull, and, last but not least, the power of a smile.
In his role as Head of Global Soccer at Red Bull, he is the key figure who coordinates the company's entire football strategy worldwide. In his role, he advises the clubs RB Leipzig (Germany), FC Red Bull Salzburg (Austria), New York Red Bulls (USA), and Red Bull Bragantino (Brazil).
The Red Bulletin is Red Bull's international lifestyle magazine, featuring reports on sports, adventure, culture, and extraordinary personalities. The magazine has been published since 2005 and is available in several countries and languages. The interview was conducted by Tobias Moorstedt, and the art direction was by Kasimir Reimann.
Norman Konrad is represented by the Hamburg-based agency DOUBLE T.
