‘New Moments of Joy’ - BMW I NEXT Commercials by Director Duo RADISH with styling by FRANK WILDE c/o PERFECTPROPS

The time we spend driving a car can be used more and more self-determined. With the BMW Vision iNEXT, BMW wants to make a bold and positive statement for the future and provide a humane answer to the question: “How does the BMW Group design a vehicle which no longer needs to be driven – but can be driven?” In the BMW I NEXT which we present you here on GoSee, a couple gets a bit closer in an autonomously driven car – without having to pay attention to traffic outside the electric vehicle. In a second commercial, the two protagonists duel without having to watch the road. Styling was in the hands of FRANK WILDE c/o PERFECTPROPS, and they were directed by Rad-Ish, aka Moritz Friedel and Christoph Chrudimak.