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ADVERTISING · 28.08.2024

‘Never Sleep, Always Dream’ – PRESENCE Studios develops new aesthetic and imagery for streetwear brand KARL KANI Fall/Winter 2024

Since 2024, PRESENCE Studios has been working for streetwear brand KARL KANI – part of the SNIPES universe with a cult status, and that since back in the 1990s.

As part of the new Fall/Winter 2024 collection, a new aesthetic and imagery have been developed to set the tone style-wise for all future campaigns and collections. Staged in film and photos by Henrik Alm, the Karl Kani brand is staying true to its roots – while combining its 90s heritage with the zeitgeist of today for the world of contemporary target groups.

KARL KANI is a streetwear label and among the very first to have taken hip hop styles from street to mainstream. The brand was founded by designer Carl Williams in Brooklyn in the early 1990s, and the label quickly became popular and known for its striking urban designs – inspired by strong influences from hip hop culture. It was the first to introduce the concept of baggy jeans and the first urban design company with an all-Black sales force. Williams was the first designer to host a fashion show at the White House during President Bill Clinton’s term.

Today, the KARL KANI brand is represented in 25 countries throughout Europe and has 13 flagship stores in Japan alone. A strong passion for quality, design and craftsmanship is the reason Kani continues to honor the brand’s roots and still produces a large part of the clothing in the US.

Credits

Director
Henrik Alm
Production
Marina Präger
Advertising Agency
PRESENCE STUDIOS
Creative Director
Lucas Schneider
Styling
Lorena Maza
Set Design
Stefanie Grau
Model
Ibrahim Gaye
Photographer
Henrik Alm
BTS
Gabriela Alatorre

About Luke Sullivan

COG360º is a Graphic Design, Web Design, Branding and Strategic Marketing company in Sydney.
We are a creative agency that began in 2008, and we continue to deliver a full branding service to our international and local client base. Our shared mission is to help business grow and succeed, and enjoy the process.

Our team has helped many businesses in building successful brands, develop marketing strategies and create great websites that deliver real, lasting results. Our experienced team share a strong mix of corporate and small to medium sized businesses understanding across a wide variety of industries, and with a broad skill set it helps us work as a lean operation. There only a few of us, which helps keeps our quotes competitive.

We believe that it is our strength to be able to deliver a broad range of design, web development and marketing services to our clients. Knowing that if we can over deliver with our service suite, the project will out perform and our clients will remain statisfied! Being able to throw in a few extras that are outside the project scope is ok with us, that's of course if it's ok with you. Plus, we enjoy what we do for our clients, our days are richer for it.

The COG360º studio is headed up by Luke Sullivan. Luke has had over 15 years of professional experience working across a variety of industries and brands, and has been involved in numerous business ventures. This commercial experience delivers new and exisiting clients a dependable solutions resource no matter what the brand or business. With a background in fine art, formally educated in design and marketing, Luke ensures the standard of work which leaves the studio is to the highest standard. Hands on, you betchya! From briefing through to delivery.

Contact us today, and let's give them something to talk about!

GoSee : cog360.com.au

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