For the new RENAULT KANGOO campaign, photographer MICHAEL HANISCH and his team took it to southern France and to Spain, on commission for RENAULT and the agency Publicis Conseil. The brief was to create photos of the versatile all-rounder full of atmosphere in an equally atmospheric location. At his side with production support was the agency Prodigious. Art Directors on the job were Paul Jeannin and Kevin Daniello.
Michael Hanisch’s photography is inspired by his great love of film. This gives his spirited photos both a realistic and cinematic look and feel. Particularly important for the passionate early bird is that the people in front of the camera don’t feel like they are being photographed, but instead get the feeling that they are an integral part of their surroundings, the set. “It works quite well and can actually make all the difference. I have a meticulous mindset and invest at least as much time preparing and afterwards as for the shoot itself – and, of course, I also love spontaneous situations, possibilities I had not planned for, while I’m photographing. Then you forget about the plan for a moment and concentrate entirely on what’s happening in front of you.” Michael Hanisch tells GoSee.NEWS.
And if the job takes all night : That’s okay, too. The early bird just happens to be a night owl.
Target group of the new RENAULT KANGOO according to Renault : “Everyone who leads a busy life, but still keeps an eye on what’s important. For people who like to share and live their lives instead of just sitting on the couch. For everyday rebels that want to enjoy life to the fullest.”
Since 1898, the RENAULT brand has stood for mobility and the development of innovative vehicles. Which is why RENAULT is considered a European pioneer in the area of e-mobility. With its Renaulution strategic plan, the brand has embarked on a transformative path towards a more competitive, balanced and even more electrified product range. The goal is to focus more strongly on technology, clean energy and mobility services for the automotive industry and beyond. GoSee : renault.com & michaelhanisch.com
