NEW at GoSee is MATTHEW JONES, photographer and director from Atlanta with a focus on automotive and advertising. His clients already include famous names the likes of Audi, Bridgestone, Firestone Tires, Harley-Davidson, Hudson Rouge, Hyundai, Infiniti, Lincoln, Lexus USA, RazorFish, United States Marine Corps, Mello Yello, Mercedes Benz USA, Shell Oil, Triumph Motorcycles, TBWA Worldwide but also Yamaha Motor Europe.
To kick things off, We present you his ‘The Power of Sanctuary’ spot for the 2020 Lincoln Corsair in the Director’s Cut here on GoSee. The client was the Lincoln Motor Company with executive advertising agency Hudson Rouge with Creative Director Emlyn Allen and Art Director Jon Sippel.
The Lincoln Corsair is a passenger car model belonging to premium brand Lincoln from the Ford Motor Company. The car was first introduced at the New York Auto Show 2019. His name according to the manufacturer was inspired by the latin word ‘cursus’ (travel in English). At the L.A. Auto Show in autumn 2019, Lincoln presented the plugin-hybrid SUV version of the vehicle. GoSee:lincoln.com//corsair
‘The Power of Sanctuary’ – MATTHEW JONES photographed the all-new 2020 Lincoln Corsair on location in Chicago, Illinois, for the agency Hudson Rouge.
Transportation photographer MATTHEW JONES tells GoSee about his project ‘On Letting Go’: “On Letting Go is a project that I’ve been envisioning for well over 12 months. Ever since my good buddy located this rare, 1981 Lotus S3 (1 of 800), I’ve never been able to view it in a way other than kicking up dust in the desert. In my eyes, the folded polygon designed by Giugiaro represents the epitome of the 80s and with that, I wanted to create a series that would suspend the viewer — capturing a moment in time while providing an overwhelming sense of nostalgia, as if we’re viewing stills from a classic, Italian getaway film.”
Matthew Jones explains: “Through meticulous sun path and color studies in this exact location over the past 12 months, we banked on a small window and a nimble “production” to create this series through a mixture of digital and 35mm film.”
Transportation photographer MATTHEW JONES invites you with his powerful color spread on a journey to the small town of Buford in Georgia, located 40 kilometers from Atlanta. Buford was originally Cherokee territory, which was traded to the US in 1817 as part of a treaty. The population remained mainly native American until the second half of the 19th century.
Matthew Jones: “60 minutes on Buford is a brief exploration of color through one of Atlanta’s most diverse corridors. Shooting fast and loose, I created a series structured around a red hot 2020 Mercedes C-Class set in urban architecture, with a sunshine palette drenched in yellows and oranges.”
Recom Farmhouse NYC intensified the already bright colors in post production in order to, as Mathew puts it, “to bring the burn” for the final visual experience.
