Jan VAN ENDERT opted for an unusual approach to creating the new BMW GS 1200 film as well as launch campaign and catalogue in Kenya. Instead of high-speed cruising through the desert with plenty of action, the motorcycle stood still in the middle of the African sets. The only movement comes from the environment around it, which is accompanied by African music. The message is obvious – the BMW GS 1200 is waiting for you!
He shot the campaign for BMW Motorrad and Serviceplan agency, with Sandra Loibl and Oliver Palmer in charge of creation last year. Moritz Hausdörfer carried out the cutting and colour grading, while Katrin Hein from NEVEREST was responsible for art buying.
Heiko RICHARD produced the CARITAS 2013 campaign for BBDO Düsseldorf with a clear focus on family. He additionally created four commercial spots (linked via QR codes on the print images).
Kirsten Dey-Kanani and Konstanze Bruhns from BBDO Proximity Düsseldorf took the creative lead, while Birgit Paulat carried out the art buying.
Till BECKER photographed a beauty spread for MAXI magazine accompanied by poems by Erich Fried. He also worked on the film ‘Was es ist’ (what it is) (camera/ cutting Benedikt Schnermann).
