Commissioned by the Intention Advertising Agency GmbH, the task was to set the sails, help on deck and prepare for the upcoming ski tour: From a sailing tour in a Norwegian fjord, the 4-day JACK WOLFSKIN shoot (Ambitious Outdoor) for the coming winter season took it high up into the Sunnmøre alps. The objective: the best ski tour and freeride spots. Not even two storms with wind speeds of up to 100 km/h could stop the outdoorsmen of the production company NATURAL BORN EXPLORERS – in part thanks to the location tips of an old Norwegian villager.
Moritz Attenberger photographed on location in Norway, and the production was realized by NATURAL BORN EXPLORERS; the adventure motifs will be seen in the Winter 2015/16 catalogue.